Imake
feeleffortless.
Senior product designer at Northwind, building agentic AI and SaaS products. 13+ years across insurance, fintech and healthcare.
across UI/UX, CX and motion design, from graphic design to agentic AI.
Companies and brands I’ve designed for
Northwind
Mantra Labs
Care Health
ICICI Lombard
SBI General
AGEAS
Hero
Property Share
Selected work.
Case study · Northwind
Automation you can actually trust.
Agent workspaces where every automated action is visible, reviewable and reversible.
My job is mostly asking “but why?”
About
With 13+ years in product design, design strategy and team leadership, I help insurance, fintech and healthcare brands build simpler, more intuitive products that drive business growth. Today I design agentic AI products for an enterprise SaaS company. Before that I led a 14-member design team at Mantra Labs and worked directly with C-suite stakeholders.
Sakin Kumar · India
Experience.
2025 — Now
Senior Product Designer
2019 — 2025
Creative Designer & Manager
2018 — 2019
Senior Product Designer
2016 — 2018
Sr. UI/UX Designer
2015 — 2016
Product Designer
2013 — 2015
Design Lead
2011 — 2013
Graphic Designer
How I work.
Frame the problem
Research, journey mapping and one clear success metric before a single screen.
Prototype in code
Interactive HTML prototypes engineers can inspect, instead of static mocks.
Test with real users
Usability and A/B tests every sprint, so decisions come from evidence.
Ship & measure
Release with engineering, then track conversion, completion and drop-off.
Case study · Mantra Labs
Journeys that earn the click.
Policy, claims and investment flows for leading insurers and fintechs, simplified around trust.
What I believe.
01
Design for outcomes, not screens.
Every project starts with the business metric it should move, then the experience that moves it.
02
Automation must stay accountable.
Agentic products need visible actions, clear owners and an easy way for people to step in.
03
Motion is information.
Good motion tells people what the system is doing and where to look next.
